Developing and implementing a sound LinkedIn strategy would depend upon the resources that you can spare for the effort.
Planning is the key to success with LinkedIn or any other Social Media channel. If you are reading this, you are probably not like the majority of people who hit LinkedIn on the run and find themselves coming to a dead halt soon. It’s far easier to recruit followers and engage people on LinkedIn, and more fruitful too. LinkedIn users mean business and don’t have time to waste on Cand圜rush. The basic social behavior on LinkedIn is to reach out and interact with professional acquaintances AND companies-individuals and businesses that people see as relevant or helpful to their professional, business and career growth. The primary social behavior on these channels is not to engage with companies, unless a business has something outstandingly interesting to tell. They use Twitter to stay updated on news stories and the people they are following.
People check out their Facebook news-feed to read updates from their friends. Why LinkedIn Works Like a Miracle for Professional Services Marketing In a study of more than 5,000 businesses, the visit-to-lead conversion rates of traffic from LinkedIn (2.74%) were found to be more than 3 times higher than Facebook (0.77%) and Twitter (0.69%)!.A whopping 84 million LinkedIn users are located in the United States.7 out of the 10 most liked brands on LinkedIn during the last one year are all B2B-actually, the remaining 3 are Google, Facebook and LinkedIn itself.22% of top-level executives use LinkedIn for industry networking.More than 80% of people using LinkedIn say they like to interact with companies.LinkedIn followers are 50% more likely to buy when they engage with a particular product or service on LinkedIn.LinkedIn is the world’s number one platform for business, especially services marketing. What Makes LinkedIn Indispensable for B2B Social Marketing On top of these numbers, LinkedIn has peculiarities that place it way above the other social networks, especially for B2B Marketing.
If you are a B2B services or consulting business-a law firm, a medical practice, an architect, or any service provider-and LinkedIn is still languishing at a number 3 or 4 in your Social Media priority list, it’s time to go back to the sketching board.
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